Swansea City and Joma officially release 2026-27 home kit
Swansea City and Joma are delighted to unveil the club’s new home kit for the 2026-27 Championship season.
The sleek pinstripe design is now available to purchase in-store and online.
The 2026-27 home kit reintroduces copper as a prominent feature of Swansea City’s home strip for the first time since the 2015-16 season, celebrating our city's proud heritage and industrial legacy.
Forged in Swansea, our new home shirt combines an iconic white base with elegant copper and black pinstripes, while copper detailing on the collar and sleeve cuffs provides a refined finish.
Our new partners AG1 and ASI:One appear on the front and sleeve of the shirt respectively, while our long-standing partner Swansea Building Society continues to feature on the back, meaning young supporters can once again wear the same shirt as their heroes as they cheer on Vitor Matos' team throughout the upcoming campaign.
Produced by Joma using 100 per cent recycled polyester, the home kit forms part of ongoing efforts to reduce plastic waste and support more sustainable manufacturing, aligning with the club’s wider environmental ambitions.
The fabric provides excellent breathability thanks to a state-of-the-art micromesh finish, while Joma’s flatlock seam system delivers elasticity and freedom of movement.
You can view the full home kit gallery here.
FORGED IN SWANSEA
The story behind the shirt is captured in our ‘Forged in Swansea’ campaign, celebrating the people, places and heritage that make our city unique.
The launch photoshoot took place at Swansea’s iconic Grand Theatre, a landmark Victorian venue that has been at the heart of the city’s cultural life since 1897 and provided the perfect backdrop for a kit inspired by Swansea’s identity.
The campaign brought together Swansea City supporters, iconic Swansea landmarks and the powerful voices of the Dunvant Male Choir, with the accompanying voiceover provided by Swansea-born actor and lifelong Swansea City fan Steffan Rhodri.
PERSONALISATION AND SIZING
At launch, supporters will only be able to personalise home shirts with their own names. Player names and numbers will not be available until the start of the season, ensuring supporters are not affected should any squad number changes occur ahead of the 2026-27 campaign.
Sizes may run small. If you are unsure, we recommend ordering one size up.
PRICING
Adult shirts are £65, children's shirts are £55, adult shorts are £30, children's shorts are £24, large and extra-large socks are £14, small and medium socks are £13, and mini kits are £47.
EXCHANGES AND RETURNS
Items can be returned for a refund or exchange within 28 days of purchase with valid proof of purchase. Terms and conditions apply.
For purchases made in The Foundry, the club’s newly refurbished store at the Swansea.com Stadium, please return your item with your sales receipt. Online orders can be returned during shop opening hours with either your sales receipt, a copy of your receipt, or a note quoting your order number. To arrange a postal return, please contact shop@swanseacity.com.
Please note that personalised items, including shirts with custom printing, cannot be refunded or exchanged.
THE FOUNDRY OPENING HOURS
The Foundry will be open 10am to 5.30pm on Saturday, August 1, and 10am to 4pm on Sunday, August 2.
Thereafter, opening hours will be:
Non-matchdays
- Monday to Friday, 10am to 5pm
- Saturday, 10am to 2pm
Matchdays
- Midweek, 10am until kick-off
- Saturday, 10am to 5.30pm
The Foundry will also be open on Sundays throughout August before returning to regular opening hours with no Sunday trading thereafter.
Additionally, the club will once again team up with the Swansea City Disabled Supporters’ Association to host a quiet hour from 12pm to 1pm on the first Friday of every month, providing a more relaxed shopping environment for supporters.
We can't wait to see the Jack Army wearing our new home kit throughout the season.
EXCLUSIVE AG1 OFFER FOR SUPPORTERS
We're delighted to offer supporters an exclusive discount.
For supporters based in the UK and EU:
Get 25% off your first order, plus free delivery and a range of complimentary gifts, including a Welcome Kit, Vitamin D3+K2 and Travel Packs.
For supporters based in the USA:
Take out your first month's subscription and receive $72 worth of free gifts, including a shaker, storage canister and scoop, three Travel Packs, and a bottle of Vitamin D3+K2.
Click below to visit the dedicated Swans x AG1 page and claim your offer before midnight on Sunday, August 9.
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